Crisis Management – Học viện Doanh nhân MVV Academy

4 Bài học quản trị khủng hoảng từ hãng hàng không ...

Khủng hoảng không chừa một ai và có thể xảy đến vào bất kỳ thời điểm nào, nếu như doanh nghiệp không có một kế hoạch ứng phó ...

Xem chi tiết

Quản lý Khủng hoảng Truyền thông - Ngày 10: Cẩm ...

Vậy thế nào là một cuốn cẩm nang quản lý khủng hoảng truyền thông? Trước tiên, đó là một tài liệu soạn sẵn qui định, qui trình ...

Xem chi tiết

Giới thiệu

We are living in society that consumers have a louder voice than mass media and brands and the role of Crisis Management becomes even more important.

With careless statement, an employee’s mistake, a production mishap, a rival plot, a representative scandal, an sudden rumor… all can become ignite the reputation that your company has built for a long time. Of course, what you will lose is not just your reputation.

We often talk about the “stumbling blocks” of businesses called “big men”. Have you ever put yourself in there? The fire of crisis does not leave anyone, any business, from the roadside restaurant to the world’s largest corporation. Think of the “big” brands that used to be collapsed by media crisis. If there are no preparations yet, get started now.

Đối tượng nên tham gia khóa học

  • Brand Managers and Communications Directors are responsible for building, developing, and protecting brands
  • CEOs / business owners need brand protection skills at a strategic level, to build and protect a lasting brand.
  • The professionals / managers responsible for marketing and communications want to learn the process, in-depth knowledge and practical skills to improve their profession.

Lợi ích của khóa học

  • How to identify potential risks, situations that could trigger a crisis or emergency
  • How to deal with unexpected incidents
  • Skills for handling situations and working with press & media

Chương trình học


1.1 Approach and Crisis Management

1.2 Crisis manager – First responders

1.3 Crisis Management – Escalation

1.4 Crisis Management – Spreading

1.5 The last stages of crisis preparation

1.6 Crisis in the digital age and social networks



Discuss, ask questions

Crisis management practice: goal-setting practice, case study analysis, presentation.

Nguyễn Thanh Sơn

Chủ tịch Học viện Doanh nhân MVV

Mr. Nguyen Thanh Son is a reputable businessman, lecturer, author and media expert in Vietnam. He is a trainer for many Google Partners training programs organized by Google, typically the Sales Masterclass program and the Elevator Senior CEO training program.

Xem thêm thông tin giảng viên

Xem thêm video về khóa học

Highlight Course at MVV

Check out some of the featured programs at MVV Academy

Xem video

Các chương trình đào tạo nổi bật

Sales MasterClass

This course "overturns" seemingly immutable opinions about the art of selling, helping us to understand important issues ...

Xem chi tiết

Strong Brand Building

"Strong Brand Building" course of MVV Academy is designed to provide a solution to the brand positioning needs of Vietnamese ...

Xem chi tiết

Internal Communications

“People are the most valuable asset of businesses” - Matsushita Konosuke The strength of an enterprise lies not in ...

Xem chi tiết