Course introduction

We are living in society that consumers have a louder voice than mass media and brands and the role of Crisis Management becomes even more important.

With careless statement, an employee’s mistake, a production mishap, a rival plot, a representative scandal, an sudden rumor… all can become ignite the reputation that your company has built for a long time. Of course, what you will lose is not just your reputation.

We often talk about the “stumbling blocks” of businesses called “big men”. Have you ever put yourself in there? The fire of crisis does not leave anyone, any business, from the roadside restaurant to the world’s largest corporation. Think of the “big” brands that used to be collapsed by media crisis. If there are no preparations yet, get started now.

This course is for

• Brand Managers and Communications Directors are responsible for building, developing, and protecting brands
• CEOs / business owners need brand protection skills at a strategic level, to build and protect a lasting brand.
• The professionals / managers responsible for marketing and communications want to learn the process, in-depth knowledge and practical skills to improve their profession.

Course introduction

We are living in society that consumers have a louder voice than mass media and brands and the role of Crisis Management becomes even more important.

With careless statement, an employee’s mistake, a production mishap, a rival plot, a representative scandal, an sudden rumor… all can become ignite the reputation that your company has built for a long time. Of course, what you will lose is not just your reputation.

We often talk about the “stumbling blocks” of businesses called “big men”. Have you ever put yourself in there? The fire of crisis does not leave anyone, any business, from the roadside restaurant to the world’s largest corporation. Think of the “big” brands that used to be collapsed by media crisis. If there are no preparations yet, get started now.

This course is for

• Brand Managers and Communications Directors are responsible for building, developing, and protecting brands
• CEOs / business owners need brand protection skills at a strategic level, to build and protect a lasting brand.
• The professionals / managers responsible for marketing and communications want to learn the process, in-depth knowledge and practical skills to improve their profession.