Internal Communications

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Course introduction

To put it simply, Internal Communications is the communication between the management and the employees of the company. Good Internal Communications can:

• Make your employees work more responsibly and more efficiently

• Increase employee satisfaction, help retain employees with a moderate salary

• Increase the attachment of employees, prevent good employees from jumping

• Limit the old employees speak ill, criticize, harm the reputation of the business

With the goal of helping the managers of enterprises to build an effective internal communication strategy, thereby building internal strength for businesses, MVV Academy would like to introduce the Internal Communication course: Personal Engagement – Enhance performance.

This course is for

• Business owner, CEO

• Human Resources Director, Human Resources Manager

• Specialist, Head of Communication Department

What you’ll gain

• Observe, evaluate and think in an overall way about the internal communication situation of the business

• Select suitable communication channels and integrate into a unified system

• Perfect skills in building planning and internal communication management

What you’ll learn

1. SELF-LEARNING SECTION THROUGH MVV EVERLEARN ONLINE TRAINING SYSTEM

1.1. Definition and importance of Internal Communications

1.2. Characteristics of Internal Communications

• Subjects of Internal Communications

• Necessity of an Internal Communications strategy

• Steps for building an Internal Communications strategy

• Internal Communications Products

2. DIRECT TRAINING SECTION IN THE CLASS

2.1. Review:

• Discuss and Ask questions

2.2. Subject research practice of Internal Communication

• Determine the target

• Research subjects (leaders, managers, employees)

• Research sample

• Research stages (internal, external, reference)

• Research techniques (deep interview, focus group, survey, desk research)

• Research analysis

• Content audit

• Identify the problem and the solution

• Exercise on question building

2.3. Practice:

• Analyze your target audience and communication messages

• Analysis of case studies, presentations

2.4. Indicators for evaluating communication effectiveness:

• Practice building communication strategies, strategies & performance evaluation.

• Analysis of case studies, presentations

Lê Quang Vũ

CEO, Blue C

Mr. Le Quang Vu is known as a leading content expert in Vietnam with nearly 20 years of experience in the field of journalism and media. He founded Blue C with the ambition to lead the content industry in Vietnam.

(028) 3930 9196

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