Build a strong corporate brand

Introduction

The process of forming a brand is similar to the process of forming a relationship between people and people, going from not knowing to being in love. From never seen before and not knowing anything about the brand to being already familiar but not interested; first experience and satisfaction; choose priority; usually use; until you become a big fan. According to Bryan Eisenberg - Founder and CMO of IdealSpot: "Brand is all the experience that customers have when" in contact "with the business. So we can understand that today's brand is the experience that you bring to customers.

Vietnamese brands in the future will have to significantly change their perception of the role and relationships of a brand to adapt to the 4.0 era. In particular, the most significant role changes are: Power belongs to consumers, All stakeholders of the brand have the ability to influence, Customers will turn into Fans. , they buy because your brand is right for them and the employees must become brand ambassadors

The training course "The Art of Branding" of MVV Academy is designed by Blended Training, with all theories learned on the MVV Everlearn 4.0 system, class time will focus theoretical review and practice of case studies.

Who should join the course

• Leaders / CEOs, C-levels need to recognize and apply the company's branding strategy to win customers

• Manager / In charge of brand management, Advertising, PR, Media, Research, Digital / Social, CRM ...

• Managers, Brand and Communication staff

Benefits of course

• Systematized the modern branding background

• Help students understand the essence of branding in the digital age

• Practical guide to building real brand strategy for participants

• Opening up future branding and action plans.

Study program