Corporate Culture

Introduction

FUTURE-PROOF CCO: CORPORATE CULTURE

“Culture eats strategy for breakfast"”, according to Peter Drucker, a management consultant and "social ecologist" has defined corporate culture through the classic saying. This statement confirms the role and strength of organizational culture in comparison with the business development strategy. In this course, we will learn what corporate culture is and how to implement corporate culture into a weapon to improve the competitiveness of businesses.

Corporate culture is a system of values, perceptions, behaviors and expressions in an enterprise which creates its own identity. Cultural culture comes from the default background, specific behaviors and expressions that become different habits, rituals and symbols.

The benefits that Corporate Culture brings to every corporate

• Corporate culture helps to improve efficiency, which makes a contribution to sales and profits.
• Corporate culture also helps to bring perfect products, services, employee experiences and customer experiences
• Decrease and prevent a lot of risks from differences (mindset, vision, value pursuers, life demands, etc) in the organization
• Support to combine leaders and all employees into a unified, strong and competitive unit in the period of growth; Help to overcome obstacles during difficult times and crises.
• Help to guide newbies

Learner

• Strategic staff

• Internal Communication and Culture Corporate Team

• Supervisor, Business an Marketing Team Leader

Benefits of course

This curriculum is designed to provide an overview of corporate culture helping students understand the role and importance of corporate culture for the growth of businesses. And then, students can observe, evaluate and think strategically about their organization's corporate culture. Furthermore, they also know how to implement corporate culture into the most effective practice.

Curriculum

"Corporate culture" is a part of Future-Proof CCO .

1. OVERVIEW OF CORPORATE CULTURE

• Definition of Corporate Culture

• Components of Corporate Culture

• The role of Corporate Culture

• Measure and identify different types of Corporate Culture

• Formulas to implement Corporate Culture

• Corporate Culture and Internal Communications

• Barriers of Corporate Culture

2. IMPLEMENT OF CORPORATE CULTURE

• 4A Formula

• SAM Formula

• Build core values

• Build behavioral standards

• Generate icons

• Documentation of corporate culture

3. SUMMARY

• Content summary

• Practice review

Course Introduction Video