Digital Transformation in MarCom

Introduction

FUTURE-PROOF CCO: DIGITAL TRANSFORMATION IN MARCOM

Technology in the late 20th and early 21st centuries has grown exponentially, which leads to a change in customer behavior and digital disruption in particular and the market in general. Therefore, every enterprise must understand the uncertainties and disruption in the digital space to meet the expectations of customers in a hyper-connected world.

Digital conversions in general and digital transformation in marketing are not just a “yes or no'' choice. This is obligatory for businesses. “Transforming or death” has also become a catchphrase of many industrial experts. However, digital transformation not only grows slowly but also doesn’t optimize the advantages for businesses.

"Digital Transformation in MarCom" course is coached by Mr. Nguyen Dinh Tuan. He will provide a big-picture and framework of modernization and transformation for corporate organizations and marketing systematically.

Learner

• Strategic staffs

• Communication & Marketing Administrators

• Supervisor, Sales and Marketing Team Leader

BENEFITS OF THE COURSE

• Provides up-to-date knowledge of corporate digital transformation

• Systematize key points and the framework of digital transformation

• Update new marketing trends and models in digital transformation

• Guide to construct a digital marketing strategy to deal with current situation

Curriculum

SECTION 1: CORPORATE DIGITAL TRANSFORMATION

1. Platform Transformation: Customer & Digital disruption

2. The role and trends of technology in digital transformation

3. Digital transformation for businesses

4. The impact of digital transformation towards corporate strategy and leadership

SECTION 2: MARKETING AND DIGITAL TRANSFORMATION

1. The shift of modern marketing

2. The key transformation of modern marketing

3. Manage "digital ecosystem" in marketing

4. Touch points and interact in digital environment

5. Integrated multi-channel for marketing/communications & sales

SECTION 3: DIGITAL MARKETING STRATEGY

1. Model of searching insights and customers in a digital environment

2. Modern segmentation method & behavioral marketing

3. Digital customer journey & content strategy

4. Cross-platform storytelling strategy and channel strategy

5. Agile for digital marketing

6. AI & marketing automation