Oct 08, 2019
On October 4-5, MVV Academy successfully organized two sessions STRONG BRAND BUILDING and MISCELLANEOUS MANAGEMENT for the communication team of FPT Corporation. These are also 2 out of 4 modules of the intensive training program CCO (Chief Communications Officer) that MVV Academy built for FPT Corporation during this cooperation.
In the first module about Strong Brand Building, Coach Lai Tien Manh and the trainees went through 3 key contents: Overview of the journey to build Brand, Building brand positioning strategy and Great media ideal. Trademark.
In the next module on Crisis Management , Coach Nguyen Thanh Son instructed students 10 principles about handling communication crisis. In addition, the in-depth knowledge about: characteristics and classification of media crises, the components and forms of crisis management that are thoroughly communicated by Coach Nguyen Thanh Son are group exercises, cases Most realistic study. Help students quickly understand and draw valuable experiences to equip themselves and the business.
CCO program for FPT will continue with Module 3: Communication Strategy Planning - Planning complex communication strategy with the guidance of Coach Nguyen Thanh Son.
Chief Communications Officer is an intensive training program designed by MVV Academy to help the organization's communication team equipped with the most practical knowledge and tools to apply in their work.
To find out about Business Training , and to refer to the In-house training courses of MVV Academy , you can find more information at HERE
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